So a new pizza joint called Pizza 90 opens today in Irvine at Alton Square (corner of Jeffrey and Alton) and it's less Pieology and more like Fullerton's Fuoco and Newport Beach's Settebello, where the pizzas use '00' flour and San Marzano tomatoes–the kind regulated by the Associazione Verace Pizza Napoletana–and then baked in a wood-burning oven built by Stefano Ferrara, who is to Neapolitan-style pizza ovens what Enzo Ferrari is to Italian sports cars.
And today, they're giving away their base model Margherita pizza for free, between 2 pm – 8 pm, if you share a video of them saying they're giving away their base Margherita pizza for free. The video can be found on their Facebook page:
As of this writing, they got over a thousand shares. Though I'm not sure how they're going to verify that you're one in that thousand, I am sure of one thing: it's going to be chaos.
For those of you who'd rather just pay for your pizza on a less insane day, here's the menu.
5365 Alton Pkwy Suite I, Irvine, California, (949) 387-5088; http://pizza90.com/irvine/
Before becoming an award-winning restaurant critic for OC Weekly in 2007, Edwin Goei went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.