If you are shopping at Irvine Spectrum today and you see people wearing bloody white clothing and sheep masks, no, someone didn’t spike your mojito at Habana.
What you will be looking at through your lying eyes are activists from People for the Ethical Treatment of Animals (PETA), who vowed Tuesday to gather outside the Forever 21 store with signs proclaiming, “#Never21” and “Sheep Suffer for Wool.”
The goal is to get shoppers to avoid the store until it agrees to stop selling wool, according to PETA Executive Vice President Tracy Reiman. “Sheep are beaten and mutilated for wool sweaters, coats and scarves, and Forever 21 is profiting from this cruelty to animals,” Reiman says. “PETA is calling on caring people to be kind to sheep by choosing only wool-free, vegan apparel.”
Besides the outfits and signs, protesters will treat passersby to footage on a screen from two new PETA video exposés recorded on sheep farms in Australia, the world’s largest exporter of wool.
According to PETA, “the footage shows workers beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals. The videos are from PETA’s 10th and 11th exposés of the global wool industry since 2014, all of which the group has shared with Forever 21—but the company has refused to act.”
The Forever 21 address is 758 Spectrum Center Dr., #303, Irvine–or look for the bloody white shirts and sheep masks.
Matt Coker has been engaging, enraging and entertaining readers of newspapers, magazines and websites for decades. He spent the first 13 years of his career in journalism at daily newspapers before “graduating” to OC Weekly in 1995 as the paper’s first calendar editor. He went on to be managing editor, executive editor and is now senior staff writer.