Displaying the latest in activewear and swimwear; brands including Badgley Mischka, Beach Bunny, Beyond Yoga, and Color Blossom Clothing, went all in for the largest swim and activewear trade show on the West Coast. Last Wednesday and Thursday, more than 350 boutique brands, luxury brands and retail buyers gathered at the Anaheim Convention Center to show off the latest and best products for 2019. Perfectly spray-tanned business women filed into the show room and were soon after joined by eager retail buyers hunting for the newest trends. Each brand had their own unique booth, with racks of their very best items, neatly displayed. Many of the exhibitors had models available to help the buyers visualize each piece on a live person. The exhibits were perfectly fitted to match the aesthetic of its corresponding brand.
Across the trade show floor, a number of brands had made notable efforts to be more inclusive and diverse. Other brands focused on creating clothing for athleisure, showing off stylish structured coats, and metallic pants that are likely better for everyday activities like grabbing a juice with the girls. Some kept it more minimal with soft pastels, beige, and army green. However loud animal print, tropical patterns and bright colors appear to be trending this season. There were a noticeable amount of monochrome matching sets with maroon as stand out color on the floor. Many of the exhibitors had mannequins and models showing off their own interpretation of a maroon matching athletic set. While styles in black, red and white were available at a majority of the booths.
A photographer and journalist from the Los Angeles Area.