Does the world really need a new full-length documentary about Ferran Adrià and his restaurant, El Bulli? The trailer for a new film called El Bulli: Cooking in Progress debuted last week on Apple's movie trailer website and when I watched it, I swear I've already seen the movie before, or at least another film about Adrià that didn't seem much different. And that's not counting the one Anthony Bourdain did on a special episode of No Reservations, where he fawned over the Spanish molecular gastronomist as a deity on Earth.
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But what strikes me as odd about the film is its timeliness. The movie's scheduled release on July 27th seems disingenuous, since the restaurant–which most people haven't tried, save for a privileged few–is reportedly serving its last meal and closing up at the end of July.
So…um…thanks?
Here's the trailer, for your viewing pleasure:
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Before becoming an award-winning restaurant critic for OC Weekly in 2007, Edwin Goei went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.