There's been a lot of chatter on the success of “breastaurants,” eateries like Hooters and Tilted Kilt where the highlighted pairing isn't necessarily hot wings and beer, but the breasts of perky waitresses.
There's been a lot of chatter on the success of “breastaurants,” eateries like Hooters and Tilted Kilt where the highlighted pairing isn't necessarily hot wings and beer, but the breasts of perky waitresses.
Boobs sell? Who knew?
Of course, we're not ones to miss an easy blog post excellent opportunity to touch on this trend. So we'd like to take this moment to report that breastaurants are indeed booming. Exploding. Ahead of the curve. Reaching their peak. Experiencing tremendous assets.
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Really, though. Breastaurants are becoming one of the fastest-growing segments of the hospitality industry.
Some insight from Entrepreneur:
The concept has grown in spite of the recession by focusing equally on upscale comfort food, full bars with extended beer choices, a full menu of sports on TV, and waitresses in tight shirts and short shorts. But the most important aspect of these restaurants is the same element that powers most successful eateries: customer service.Why is this segment so popular? “It starts with comfort,” says Darren Tristano, executive vice president of Technomic, a food-industry consulting firm in Chicago. “These concepts are growing by offering a different level of service and attentiveness.They provide a service to men who may not have a person at home to take care of them in the same way. That's important to a number of people, and it drives them back.”
Ah, customer service. That's it.
Ron Lynch, CEO of Arizona-based Tilted Kilt, told the magazine, “One of our mantras during training is that we want to make a connection with our guests. We practice 'touchology,' which means touch the table often, and make guests feel at home. Sometimes waitresses are providing the best part of a guest's day.” At Texas-based Twin Peaks, owner Randy DeWitt said waitresses greet men by name and use a “certain language” with them: “If you ask for a beer, the waitress will ask 'Do you want the man size or the girl size?'” Ouch.
Lynch categorized Tilted Kilt as “very PG-13” and noted that franchises started asking for high chairs. (Compared to Little Saigon's lingerie cafes, the waitresses are practically in muumuus.) He explained, “When a guy empties his pockets on the dresser and his wife sees a Tilted Kilt receipt, it's going to be fine.”
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