I eat at Flame Broiler more than I care to admit. An unintended side effect is that I now see them everywhere. It's sort of like how you start to notice a certain make of car on the road because it's also the make your car.
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Seriously, this Fullerton-born juggernaut is beginning to be Subway-like in its ubiquity. It's even taking over where failed eateries once stood. Our friend and frequent tipster Brekkie Fan spotted yet another Flame Broiler that will open soon in the Pastagina space at Woodbury in Irvine. And that's just a drop in the bucket. According to their website, there are more planned even as there are already at least 70 in California alone.
Before becoming an award-winning restaurant critic for OC Weekly in 2007, Edwin Goei went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.