Founded in 2013 by musicians Reilly Herrera (Night Verses) and Mike Cambra (Adolescents, Death By Stereo), Learn to Forget creates clothing inspired by everything from DIY show fliers to tongue-in-cheek puns involving our favorite plant. The Orange County-based brand relies heavily on its punk-rock roots, as well as its ties to the graffiti, skateboarding and cannabis communities. Each piece is hand sewn by local seamstresses in small batches without sacrificing quality or fair pricing. In addition to adhering to a strong belief in individuality, Learn to Forget serves the very counterculture community that has supported it by offering shocking, thought-provoking clothing that challenges social norms and its ideals. The
company has been steadily growing, expanding to core retailers and boutiques in the U.S. and internationally—which means you should get your hands on some before the kids with their parents’ credit cards do. Head to learntoforgetbrand and fill up a shopping cart!
Jefferson Matthew VanBilliard is a leo that enjoys all things cannabis and is just trying his best. He let us know that although the desert will always be his home you can find him on Fourth St. in Santa Ana battle rapping teenagers or at the local high school where he coaches girls varsity volleyball without anyone’s permission.