A few months ago, Fish-O-Licious, an independent California Fish Grill aspirant closed in Fountain Valey. No one blinked. It was a very good restaurant that did its best, but for whatever reason, it wasn't enough. Chasing the success of the California Fish Grill chain has been something of a white whale to some entrepreneurs. Does anyone remember the ill-fated Fish Grill Factory in Santa Ana?
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Before becoming an award-winning restaurant critic for OC Weekly in 2007, Edwin Goei went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.