Strickland's Ice Cream, without a doubt the ice cream shop that we most like to write about on SAFII and winner of many of our Best Of lists, sent out an e-mail yesterday with this announcement:
“We have bought MANY pounds of Williams Sonoma bark for our peppermint
bark ice cream! We are making this ice cream twice this month, and if
we run out of bark, we run out of peppermint bark ice cream.”
]
As how some of you on Facebook and Twitter might express joy and gleeful anticipation: “Squee!”
Strickland's
is using a little trick microecon professors like to call “scarcity”,
when news of a limited supply will generate even more demand.
You'd think I'd be tired of the flavor since I've hoarded almost a pantry-full of those
addictive Ghirardelli Peppermint Bark bags to last me till spring. Nope. I
missed the maple bacon flavor they had a few months ago, but heck if I'm
going to miss this!
The flavor will debut at Stricklands this Sunday, December 16th.
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Before becoming an award-winning restaurant critic for OC Weekly in 2007, Edwin Goei went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.