Because nothing evokes the true spirit of surfing like the smell of lawyers and advertising executives in the morning, we can all rejoice at the news that Huntington Beach is now officially “Surf City USA”, in the very real and legally binding sense of those words. According to the L.A. Times, “[The U.S. Patent and Trademark Office] has awarded the city an official registration number, giving it the right to use “Surf City USA” to advertise, market and promote the city, officials said.”
And what else did officials say? “Officials said Huntington Beach would slap “Surf City USA” onto beach bags, T-shirts, bicycles and furniture.” I'm sure that all the slapping will be done with the sort of good taste we've all come to associate with Huntington Beach.
