We can all stop thinking outside the bun. (Whew, good, that was way too much thinking.) Taco Bell has unveiled its new slogan.
“Live mas.”
Spanglish(ish) for “Live more.”
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The introduction of the new tagline coincides with the launch of the Doritos shell taco, aka Doritos Locos Taco. AdAge finds that the Irvine-based brand is moving from the idea of “food as fuel” to food as experience and lifestyle.
Just remember, if you decide live más with Taco Bell grub, you'll also weigh más.
What slogan would you give Taco Bell?
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